<table class="altawail-two-col" width="100%"> <tbody> <tr><!-- Column 1 --></p> <td width="47%"><strong>What will I benefit?</strong></p> <p>You will be able to plan and follow-up of the sales process and work to achieve sales targets through the practice of persuasion, and through applying sales-negotiating strategies and tactics, to achieve sales target and increase customer satisfaction.</p> <p><strong>Course Objectives:</strong></p> <p style="text-align: right"><strong>At the end of this course, the participants should be able to</strong></p> <ul> <li style="text-align: right">Plan the stages of the sales process, and identify the needs of the customers and to meet customers’ needs</li> <li style="text-align: right">Apply negotiation-selling strategies and tactics in dealing with customers</li> <li style="text-align: right">Recognize the importance of self-confidence, influence, persuasion, and building the teamwork spirit to the success of the sales process</li> <li style="text-align: right">Analyzing and understanding customers behaviors</li> <li style="text-align: right">Follow up existing and potential customers</li> <li style="text-align: right">Work according to sales KPIs</li> <li style="text-align: right">Achieve targeted sales</li> <li style="text-align: right">Achieve customer satisfaction</li> </ul> <p><strong>Target Audience:</strong></p> <p>Current and new specialists in sales who will benefit from boosting their selling skills to an advanced level.</td> <p><!-- GAP Column --></p> <td width="6%"></td> <p><!-- Column 2 --></p> <td width="47%"><strong>Target Competencies:</strong></p> <ul> <li>Sales process Management</li> <li>Building Customer Relationship</li> <li>Understanding The Customer</li> <li>Analysis of Customers’ needs and wants</li> <li>Customers Complains Analysis and Management</li> <li>Customers Value Management</li> <li>Selling</li> <li>Marketing</li> </ul> <p><strong>Course Methodology</strong><strong>:</strong></p> <p style="text-align: right"><strong>This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:</strong></p> <ul> <li style="text-align: right">Practical, relevant case studies</li> <li style="text-align: right">Group activities and workshops</li> <li style="text-align: right">Related role plays</li> <li style="text-align: right">Experiential learning</li> <li style="text-align: right">Stimulating mental activities</li> <li style="text-align: right">Engaging team competitions</li> <li style="text-align: right">Suitable training Videos</li> <li style="text-align: right">Presentations</li> <li style="text-align: right">Self–assessments</li> <li style="text-align: right">Learning with Simulations and Games</li> </ul> </td> </tr> </tbody> </table>

<table class="altawail-two-col" width="100%"> <tbody> <tr><!-- Column 1 --> <td width="47%"> <p style="text-align: right"><strong>Concepts of Marketing, Sales and Sales Process</strong><b> </b></p> <ul> <li>The concept of marketing and selling</li> <li>Marketing mix, promotional mix and marketing communication</li> <li>The sales process</li> </ul> <p style="text-align: right"><strong>Important Concepts in Advanced Selling</strong><b> </b></p> <ul> <li>The importance of the customer to any organization</li> <li>The customer’s perception of the value offered</li> <li>Customer satisfaction and customer loyalty</li> <li>Self-confidence.</li> <li>Influence and Persuasion</li> <li>Building the team spirit</li> </ul> <p style="text-align: right"><strong>Identify the Targeted Segment for each Product or Service</strong><b> </b></p> <ul> <li>The concept of market segmentation</li> <li>The variables considered in the segmentation of the consumer market</li> </ul> </td> <!-- GAP Column --> <td width="6%"></td> <!-- Column 2 --> <td width="47%"> <p style="text-align: right"><strong>Analyzing and understanding customers behaviors</strong><b> </b></p> <ul> <li>What customers expect from their service/products providers?</li> <li>Identifying customer needs</li> <li>Importance of consumer behavior</li> <li>Questioning skills.</li> <li>Listening skills</li> </ul> <p style="text-align: right"><strong>Sales Negotiation Strategies and Tactics</strong><b> </b></p> <ul> <li>Importance of negotiation in sales process</li> <li>Sales negotiation strategies</li> <li>Sales negotiation tactics</li> </ul> <p style="text-align: right"><strong>Follow up existing and potential customers</strong><b> </b></p> <ul> <li>Important of follow up on customers</li> <li>Best methods of following up, whether they buy or not</li> </ul> <p style="text-align: right"><strong>Sales KPIs</strong><b> </b></p> <ul> <li>Concept of sales KPIs</li> <li>Importance of performance measurement indicators</li> <li>Preparation of sales KPIs</li> </ul> </td> </tr> </tbody> </table>