<table class="altawail-two-col" width="100%"> <tbody> <tr><!-- Column 1 --></p> <td width="47%"><strong>What will I benefit?</strong></p> <p>You will be able to carry out planning, implementing, and follow-up tasks to market the organization’s products and services through digital channels.</p> <p><strong>Course Objectives:</strong></p> <p style="text-align: right"><strong>At the end of this course, the participants should be able to</strong></p> <ul> <li style="text-align: right">Understand digital marketing concepts and benefits</li> <li style="text-align: right">Digital marketing channels and components</li> <li style="text-align: right">Prepare and implement e-marketing strategies</li> <li style="text-align: right">Market organization’s services and products online</li> <li style="text-align: right">Prepare Analytics, metrics and reports</li> </ul> <p><strong>Target Audience:</strong></p> <p>Employees in marketing, customer services, and sales. As well as for all managers, supervisors and administrators who will benefit from digital marketing.</td> <p><!-- GAP Column --></p> <td width="6%"></td> <p><!-- Column 2 --></p> <td width="47%"><strong>Target Competencies:</strong></p> <ul style="text-align: right;direction: rtl"> <li style="text-align: right;direction: rtl;margin-right: 19px">Digital Communication and Engagement with Customers</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Digital Marketing Strategy</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Measuring Marketing Performance</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Marketing Technology</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Social Media</li> </ul> <p><strong>Course Methodology:</strong></p> <p style="text-align: right"><strong>This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:</strong></p> <ul> <li style="text-align: right">Practical, relevant case studies</li> <li style="text-align: right">Group activities and workshops</li> <li style="text-align: right">Related role plays</li> <li style="text-align: right">Experiential learning</li> <li style="text-align: right">Stimulating mental activities</li> <li style="text-align: right">Engaging team competitions</li> <li style="text-align: right">Suitable training Videos</li> <li style="text-align: right">Presentations</li> <li style="text-align: right">Self–assessments</li> <li style="text-align: right">Learning with Simulations and Games</li> </ul> </td> </tr> </tbody> </table>

<table class="altawail-two-col" width="100%"> <tbody> <tr><!-- Column 1 --> <td width="47%"> <p style="text-align: right"><strong>Concept, Advantages and Goals of Digital Marketing</strong><b> </b></p> <ul style="text-align: right;direction: rtl"> <li style="text-align: right;direction: rtl;margin-right: 19px">Concept of Digital Marketing</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Importance of Digital Marketing</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Goals of Digital Marketing</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Digital Marketing components</li> </ul> <p style="text-align: right"><strong>Digital Marketing Strategies and Tactics</strong><b> </b></p> <ul style="text-align: right;direction: rtl"> <li style="text-align: right;direction: rtl;margin-right: 19px">The most effective digital marketing strategies for your business</li> <li style="text-align: right;direction: rtl;margin-right: 19px">How to create a marketing plan that aligns with your services and products</li> <li style="text-align: right;direction: rtl;margin-right: 19px">How to target customers based on age, gender, interests, geographic location, and other precise targets</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Pull and Push Strategy</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Logical strategies and objectives for campaigns (90% Rule)</li> <li style="text-align: right;direction: rtl;margin-right: 19px">SMART Goals</li> <li style="text-align: right;direction: rtl;margin-right: 19px">SWOT Analysis tool</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Buyer Journey</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Best practices for setting and spending the marketing budget</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Practical application to prepare digital strategies</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Practical application to prepare digital tactics</li> </ul> </td> <!-- GAP Column --> <td width="6%"></td> <!-- Column 2 --> <td width="47%"> <p style="text-align: right"><strong>Digital Marketing Channels</strong><b> </b></p> <ul style="text-align: right;direction: rtl"> <li style="text-align: right;direction: rtl;margin-right: 19px">Concept of Social Media Digital Marketing and its importance</li> <li style="text-align: right;direction: rtl;margin-right: 19px">How to optimize and manage social media marketing for your business</li> <li style="text-align: right;direction: rtl;margin-right: 19px">The importance of social media for small and medium-sized enterprises</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Marketing with Google AdWords</li> <li style="text-align: right;direction: rtl;margin-right: 19px">How to research and select appropriate keywords</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Video marketing (YouTube)</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Marketing through smartphone apps and their effectiveness</li> <li style="text-align: right;direction: rtl;margin-right: 19px">How to implement strategic plans for marketing your social media accounts</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Marketing on social media platforms: Facebook, Instagram, Twitter, TikTok, Snapchat</li> </ul> <p style="text-align: right"><strong>Digital Marketing KPIs</strong><b> </b></p> <ul style="text-align: right;direction: rtl"> <li style="text-align: right;direction: rtl;margin-right: 19px">Concept of digital Marketing KPIs</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Importance of digital Marketing KPIs</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Setting of digital Marketing KPIs</li> <li style="text-align: right;direction: rtl;margin-right: 19px">How to analyze the impact of advertising and measure return on investment</li> <li style="text-align: right;direction: rtl;margin-right: 19px">Reports, Analytics, & Metrics</li> </ul> </td> </tr> </tbody> </table>